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Influencers are essential to any social media initiative. They're the force that may make assembling your project succeed or fail. The current strategy utilized by most companies would be to target influencers. But the problem with targeting influencers is that everybody else is targeting them too. They're already in-demand. There has to be a serious exchange of value to get them on your side, which reality lives in a gray section of social media ethics that may very easily backfire on your own brand. Even if it did work, it would still be an expensive way to buy attention.Now, bear with ユーチューバ― インフルエンサー アイドル for another...In baseball, teams have a farm system comprised of multiple leagues where potential major league players are developed. ユーチューバ― インフルエンサー アイドル go out and purchase every already-made super star in the marketplace. Most teams that end up piecing together successful seasons field teams of low-cost, high-value players that the business has developed for years in the farm leagues. The team invested (relatively) little generally in most of these players while these were in the farm leagues, and realized huge returns when these players developed into major league-caliber stars.What if companies built farm systems for developing social media influencers? Companies could identify people in a variety of related social media communities who displayed strong "influencer potential", and reach out to them in early stages in the influencer's career to determine a solid relationship and help that person grow. At this point the investment would be very low, while the potential return would still be high. This kind of relationship would also cultivate more loyalty, as the influencer would owe some of his/her success to the company.