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IP Geolocation API is the process of determining the physical location of a device or user based on their IP address. This technology leverages a vast database of IP addresses and their associated geographical information to provide insights such as city, country, latitude, and longitude coordinates.
Enhanced User Experience: Websites and apps can tailor content based on a user's location, offering personalized recommendations or displaying location-specific information.
Geotargeted Marketing: Advertisers can deliver targeted ads to users in specific regions, increasing the relevance and effectiveness of their campaigns.
Fraud Prevention: By verifying the location of users, businesses can detect and prevent fraudulent activities, such as account takeovers or unauthorized transactions.