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Paid search, often referred to as Pay-Per-Click (PPC), and organic traffic through SEO are distinct digital marketing strategies, each with its own objectives and mechanisms. While they do not directly drive organic traffic, they can have interconnected effects that benefit your website's overall visibility. Reach out to leading Digital Marketing agencies in Chennai

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   Keyword Data: PPC campaigns provide insights into which keywords are most effective in attracting clicks and conversions. This data can inform your organic SEO strategy by helping you prioritize and optimize content for these keywords.

   
   

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